In 2011 BMW launched one of the best Automotive April Fool's Day jokes and this was the E92 M3-based BMW pickup truck. To our surprise, the model was well received by the BMW community. At the time, the automaker had no plans to launch the model, but we are sure the BMW bosses have already changed their mind and now they are thinking of creating a good pickup truck.
Last year the BMW Asia, Pacific, and South Africa boss Hendrik von Kuenheim said that BMW is "definitely not" building a truck. In contrast to these words, the Australian Marketing Manager Marc Werner made us understand that everything is possible. The thing is that the automaker has a serious competitor – Mercedes-Benz. Mercedes have been making cabs, vans, trucks and even unimogs. It has recently been announced that it will even make a pickup truck.
Werner also added that designing a pickup truck is much easier for Mercedes and Audi. No matter how difficult it can be, there are ready for everything and they will be watching how Benz goes.